- Crafting a Strong Media Campaign Proposal (The Power of Understanding Your Client’s Needs)
by Ivana Legin
When I first started in the media industry, my approach to crafting a media campaign proposal was straightforward: deliver the best results at the lowest cost. It seemed logical to focus on cost efficiency, reach, and frequency. After all, who wouldn’t want a campaign that maximizes exposure while minimizing CPM (Cost Per Thousand Impressions)? However, as…
- Ten Minutes
by Eira Joy Aringay
In a recent conversation with a friend about our struggles making progress on our goals, she posed the idea of allocating ten minutes per day to work on our most important projects. As many theories on productivity that exist out there, this is one that had stuck with her and has since, stuck with me as…
- Respecting Depression and Anxiety
by Ivana Legin
I used to think depression was just a weakness or a disease to be fixed. But after studying psychotherapy, I’ve realized there’s more to it. What if depression isn’t an illness, but a survival tool our body uses to cope with overwhelming stress? Researchers are starting to see it this way. The British Psychological Society suggests…
- The Gift Of Encouragement
by Eira Joy Aringay
One of the many wonderful things about working in the media industry is that you are often surrounded by upbeat people who enjoy the social aspect of collaboration. I used to believe I was an extrovert, but the minute I stepped foot in the sales department of Network Ten, I realised how shy and reserved I…
When I first started in the media industry, my approach to crafting a media campaign proposal was straightforward: deliver the best results at the lowest cost. It seemed logical to focus on cost efficiency, reach, and frequency. After all, who wouldn’t want a campaign that maximizes exposure while minimizing CPM (Cost Per Thousand Impressions)? However, as…
In a recent conversation with a friend about our struggles making progress on our goals, she posed the idea of allocating ten minutes per day to work on our most important projects. As many theories on productivity that exist out there, this is one that had stuck with her and has since, stuck with me as…
I used to think depression was just a weakness or a disease to be fixed. But after studying psychotherapy, I’ve realized there’s more to it. What if depression isn’t an illness, but a survival tool our body uses to cope with overwhelming stress? Researchers are starting to see it this way. The British Psychological Society suggests…
One of the many wonderful things about working in the media industry is that you are often surrounded by upbeat people who enjoy the social aspect of collaboration. I used to believe I was an extrovert, but the minute I stepped foot in the sales department of Network Ten, I realised how shy and reserved I…
Media Notes